Retail Industry
Industry: Email Alert RSS FeedGolden state success: Crown Ace Hardware fills void in highly competitive market.(Company Profile)
Do-It-Yourself Retailing, December, 1998 by Tratensek, Dan M.
Crown Ace Hardware remains competitive despite the presence of big hardware retailers in Orange County, CA. Owner Jeff Schulein attributes the success of his business to effective customer service, comfortable stores and familiar environments. His stores are more than mere alternatives to the big players in the industry, they are viable alternatives that offer consumers some things big retailers do not offer.
Casually tilting his chair backward as he sits behind his desk at Crown Ace Hardware, Jeff Schulein looks every bit the California entrepreneur. His white linen shirt and suntanned complexion serve as a perfect complement to the witty anecdotes and laid-back confidence that permeate his conversation.
On this day, Schulein is beaming. During the middle of...
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