Retail Industry
Industry: Email Alert RSS FeedStanley signs global licensing agreement with True Temper.(The Stanley Works; True Temper Hardware)(Brief Article)
Do-It-Yourself Retailing, March, 1999
True Temper Hardware signed a worldwide licensing agreement with The Stanley Works to manufacture and distribute a complete line of long-handled garden tools, wheelbarrows, striking and other landscape tools under the Stanley brand.
"This agreement is consistent with True Temper Hardware's overall marketing and distribution strategy to provide better quality, innovative products targeted at quality-conscious professionals, garden enthusiasts and avid do-it-yourselfers," says John Stoner Jr., president and general manager of True Temper Hardware.
Stanley recently launched a new line of hand garden tools under the Stanley Accuscape[TM] name targeting professionals and expert/enthusiasts with a professional mindset. Research conducted by Stanley showed...
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