Retail Industry
Industry: Email Alert RSS FeedHome Depot rolls out Villager's Hardware.
Do-It-Yourself Retailing, July, 1999
Home Depot opened a hardware store, called Villager's Hardware, in East Brunswick, NJ. The store has a total floor area of 50,000 sq. ft. with an interior similar to that of a modern specialty retailer. Villager's Hardware brings back the era of bygone hardware stores with its use of hardwood floors and racks not found in warehouse stores. The items it sells belong to the core categories with the paint products near the front of the store. It also has a separate entrance for commercial contractors.
Chain Looks to Other Formats to Capture Larger Share of Market
Although Home Depot was not planning to open its latest format until late June, Do-It-Yourself Retailing got a preview of Home Depot's new "convenience" store concept.
The store, which appears to...
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