ALLSTATE OFFERS IMPROVEMENT CONTENT TO HELP HOME PROJECTS.

Do-It-Yourself Retailing, May, 2001

* Web-based home improvement services company ImproveNet Inc., based in Redwood City, Calif., announced it has teamed with Allstate Insurance Co. to provide homeowners with practical information for managing home improvement projects on the Allstate Web site, www.allstate.com.

Allstate is offering extensive ImproveNet content under the "Resources and Tools" heading in the "Improving My Home" section. The co-branded section includes resources to help consumers through many steps of home improvement projects, from estimating the initial costs of their projects to hiring a contractor and choosing the right products for finishing touches.

The allstate.com section links directly to ImproveNet's exclusive services, which include Find-A-Contractor matching...

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