Retail Industry
Industry: Email Alert RSS FeedRadio shows give a voice to local hardware stores.(Marketing)(Acme Ace Hardware)
Do-It-Yourself Retailing, July, 2004
* "We've got five lines open; start calling in with your questions!" That's how Johnnie Chuoke, owner of Acme Ace Hardware in San Antonio, Texas, begins every Saturday morning as the host of a local talk show designed to help do it-yourselfers with their projects.
What began as a short column in the local newspaper 30 years ago has grown into a staple for KTSA radio, and the two hour program gets folks lining up outside his stores to put chase the products Chuoke pitches while on air.
"We never know where the show is going to go," says Trudy Chuoke LaSage, daughter and producer of the show that quickly became one of the most popular in the area when it began 27 years age). It goes where the customer takes it, from mold to painting tips, and is very...
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