Sears plans new store format called Sears Essentials.(NewsMakers: reporting on the industry)(Sears, Roebuck and Co.)

Do-It-Yourself Retailing, March, 2005

Sears, Roebuck and Co. announced the launch of the company's newest off-mall format--Sears Essentials. This new mid-sized store format, which will leverage the best of Sears along with convenience-inspired items, is a result of the acquisition of 50 Kmart and six Wal-Mart stores finalized in the third quarter of 2004.

The first 25 Sears Essentials stores are scheduled to open this spring. Six will be located in California, five in Florida, three in Illinois, two in Maryland and New Jersey, and one in Arizona, Kentucky, Michigan, New Hampshire, Pennsylvania, Tennessee and Virginia.

"Sears Essentials will lead the way as we embark on the most aggressive growth initiative in company history," said Sears Chairman and CEO Alan Lacy. "This new store format...

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