Reach jurors across the generations: recognizing the effects of life experiences will help you segment a jury pool into groups whose values and prejudices you can accommodate.
Trial, March, 2008 by Parris, R. Rex; Wren, James
[ILLUSTRATION OMITTED]
This article addresses persuading jurors from different generations, but it may be more productive, and certainly more fun, to first discuss pickles--specifically, Vlasic pickles.
Cucumbers are mentioned at least twice in the Bible, and history records people eating pickles more than 3,000 years ago. (1) It would seem that civilization has never been without them. When the vice president of marketing for Vlasic, the country's best-known pickle manufacturer, realized no one really knew much about the types of pickles people like, he asked psychophysicist Howard Moskowitz to help. (2)
Along the way to discovering that Vlasic pickles tasted good but not great, Moskowitz found that most mass-marketed pickles had a weak or...
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