Business Services Industry
Top 9 techniques to attract and secure a potential resident.(Marketing Insider: News, Tips and Quotes)
Units, April, 2008
ATTRACT AND SECURE residents with these top techniques from J Turner-surveyed apartment executives and managers.
1. Referral Program 68.3% 2. Improve Lead Follow-Up 65.1% 3. Online Leasing 61.4% 4. Additional Advertising 28.5% 5. Utilize Social Networking Sites 21.7% 6. Implement Call Center 16.1% 7. Multilingual Marketing 13.3% 8. Market Properties As "Green" 12.9% 9. Change Signage 12.4%
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