Social media thought leaders: to discuss marketing trends: NAA welcomes several of social media's best minds to discuss how online venues apply to customer service and retention at the 2009 NAA Education Conference & Exposition on June 27 in Las Vegas.(Conference news)

Units, May, 2009 by Wu, Eric

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All the current talk is about social media: how Twitter is taking over e-mail, how Facebook has more users than most countries have citizens and how engineered virality can replace a marketing budget. With all the chatter, one might think that social media should be a substitute for advertising--a reason to eliminate a company's marketing staff, and even cure the common cold.

All too often, abstract concepts in social media marketing and communication are not concretely defined or measured. The result is the perception of a far-fetched land of geeks getting together and somehow magically altering business operations, marketing...

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