Transportation Industry

Are you getting the most out of SMS: 'texting' has become an effective business communications tool. John Butters highlights its rise in popularity within the air transport sector.(Short Messaging Service)

Airports International, June, 2005 by Butters, John

SMS, or text messaging as it is commonly known, is playing an ever more important role as an efficient and effective business communications tool. We all know about the popularity of the technology for communicating easily and discreetly with friends and family, but businesses are increasingly switching on to the benefits that SMS offers to keep in touch with employees and customers.

Organisations across the air transportation industry are among those that are driving the use of the technology in the workplace, and many are now working with Nottingham, UK-based Esendex, a leading provider of text messaging solutions for businesses. With its international operations, the company is already handling more than two million SMS messages every month, having...

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