SLOW START, BUT MILLER'S WEB SITE IS HUMMING.

Automotive News, February, 1999 by BRADFORD, MICHAEL

It took a little fine-tuning, but Miller Automotive Group's page on the World Wide Web is humming along nicely.

"We had kind of a mediocre page for a while," says Fred Miller, CEO of the eight-store operation in Southern California. "It didn't

really do anything for us."

But after a few changes, the page has become a more effective selling tool, he says.

The biggest changes are in how the dealership monitors the Web site and responds to inquiries from potential customers.

"We had it running through our marketing department for the first month," Miller says. "That didn't work well. You really have to respond quickly. So we have people in sales at each dealership who monitor it three or four times a day."

The site...

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