DAEWOO SLASHES MARKETING STAFF.

Automotive News, April, 1999 by RECHTIN, MARK

NEW YORK - Responding to slower-than-expected sales, Daewoo Motor America has dismissed most of its U.S. marketing staff.

Although Daewoo declined to say how many people were fired, one of the fired employees estimated about 40 people got pink slips.

Daewoo has about 350 employees, including those stationed at its 22 factory dealerships. An executive declined to give a specific head count at Daewoo's Compton, Calif., headquarters.

Last year Daewoo consolidated its four regional headquarters into a single

national headquarters with field offices, but it did not lay off any staff then.

With Daewoo not growing as quickly as expected, it became necessary to cut head count, said Bill Tucker, vice president of marketing and...

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