Auto Industry
Industry: Email Alert RSS FeedADT CHAIN LAUNCHES RETAIL CERTIFICATION PLAN.
Automotive News, May, 1999 by MILLER, JOE
ADT Automotive Inc., one of the nation's top wholesale auto auction chains, has entered the retail market with a used-vehicle certification program and a well-known stop sign logo.
Industry officials say ADT Certified, which was launched April 13 at ADT's Arena Auto Auction in Bolingbrook, Ill., near Chicago, is the first such certification program from an auction company that features a retail warranty.
It also marks the first time ADT, of Nashville, Tenn., has used the blue stop sign logo of its sister company, ADT Security Services Inc. ADT and ADT Security Services are subsidiaries of Tyco International Ltd.
"We think we can get a lot of traction out of (the logo)," said Bob McDevitt, ADT senior vice president of sales and operations....
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