8 stores, 13 makes: It's all Burt.(Burt Automotive Network)(Brief Article)(Interview)(Statistical Data Included)

Automotive News, February, 2001 by Tilton, Lynn

With eight stores and more than $1 billion in annual sales, Burt Automotive Network finds dealership brand image essential to continued success in the Denver area.

``Brand identification is becoming more and more important,'' says Executive Vice President L.G. Chavez Jr., ``especially with the advent of the public company that has tremendous amounts of money to spend in auto retail.''

A few years ago, AutoNation bought 17 dealerships in the Denver area and began an extensive media campaign. ``Despite the automotive blitz in 1999, we grew 25 percent in sales and 37 percent in profit,'' says Chavez, son of Burt President and CEO Lloyd Chavez Sr.

The younger Chavez says sales have doubled since the company adopted the name Burt Automotive...

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