Aston unveils V-12 flagship.(Aston Martin Ltd.'s V-12 Vanquish)(Brief Article)

Automotive News, March, 2001 by Barton, Geoff

Ulrich Bez, Aston Martin's chief executive, said the automaker plans to boost production and expand its worldwide dealer network with the launch of its V-12 Vanquish.

The flagship was unveiled Tuesday, Feb. 27, at the Geneva show. The car goes on sale in Europe this summer and will be priced at e250,350, or about $228,400.

``The Premier Automotive Group will allow us to strengthen the Aston Martin brand and its profile,'' Bez said at the show. ``It gives us the opportunity to dip into a deep pool of resources, (and) it will increase our reputation as a global player.''

Besides Aston Martin, Ford Motor Co.'s Premier Automotive Group includes Volvo, Jaguar, Land Rover, Lincoln and Mercury.

Bez said Aston Martin will build 1,300...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.