Pedal power; Subaru gears up to sponsor championship bicycle racing team.(Subaru of America Inc. to sponsor Gary Fisher Mountain Bike Racing Team)(Brief Article)

Automotive News, May, 2001 by Geist, Laura Clark

Subaru of America Inc. has replaced Saab Cars USA Inc. as the primary sponsor of the award-winning Gary Fisher Mountain Bike Racing Team. Subaru vehicles not only will carry the biking team during the 2001 racing season but also will be featured in Gary Fisher catalogs and promotional materials.

Bill Cyphers, Subaru vice president of marketing, says the Gary Fisher brand will have a presence at upcoming Subaru events, including the Outback Rendezvous, a customer marketing event similar to DaimlerChrysler's Camp Jeep. The Fisher bike team also will make appearances at Subaru dealerships.

``Subaru and Gary Fisher are well-known among men and women with active lifestyles,'' Cyphers says. ``Both brands provide enthusiasts with ways to experience the great...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.