Auto Industry
Industry: Email Alert RSS FeedFamily plays role in success of dealership.(Hub City Ford)(Brief Article)
Automotive News, January, 2002 by Plume, Janet
You could say that Rusty Citron's decision to remain a single-franchise dealer has something to do with his family, both past and present.
Citron's grandfather, Brown Fortier, worked for Ford Motor Co. in 1943 in New Orleans. When a dealership became available in Lafayette, he bought it for $10,000.
His son-in-law, Elroy Citron, took over the business as dealer in 1965. When he died in 1995, Rusty became the dealer.
Rusty Citron spent four years after college as a federal bank examiner, but when his father asked him to join the car dealership as the finance and insurance manager in 1972, the son agreed. He worked his way up to business manager and then general manager in 1978. Citron handles all other day-to-day operations, but he is by no...
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