Fields' PAG style: No nonsense; New chief places focus on brands and profits.(Premier Automotive Group, executive Mark Fields)(Brief Article)

Automotive News, October, 2002 by Rechtin, Mark

Byline: Mark Rechtin

He knows enough already to call it ``Jag-you-are,'' not ``Jag-wahr.''

In an interview, Mark Fields, the head of Ford's Premier Automotive Group since July, was modest and restrained. He admitted to being on a steep learning curve, but said he was not out of his depth.

``It has been two months of having my eyes open and my mouth shut,'' said Fields, 41, who took the post after running Mazda Motor Corp. for nearly three years. ``I'm still getting educated into luxury.''

PAG includes Volvo, Land Rover, Aston Martin and Jaguar. Lincoln left the group as the result of a reorganization in April. What's left is a slimmer organization with modest oversight responsibilities.

Fields must learn quickly. Ford is...

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