Land Rover and Jaguar to get separate directors.(News)(Premier Automotive Group CEO Mark Fields names managing directors for Land Rover and Jaguar Cars)

Automotive News, February, 2003

Byline: James R. Crate

Premier Automotive Group CEO Mark Fields has named separate managing directors for the group's core British brands, Land Rover and Jaguar Cars.

The reorganization, which was announced in London on Thursday, Feb. 13, appears to elevate the standing of the two brands within the PAG hierarchy. In a statement, Fields said the move is aimed at developing the two prestige businesses ``logically'' while strengthening their separate brand identities in the marketplace.

The 42-year-old Fields, who took over as PAG head in July 2002 after a successful, three-year tenure as Mazda Motor Corp.'s CEO, has been trying to orchestrate three British brands with little in common except location, as well as a fiercely independent Volvo....

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