Auto Industry
Industry: Email Alert RSS FeedFord to sign global ad pact with WPP Group.
Automotive News, July, 2003
Byline: Jean Halliday
Ford Motor Co. will sign a global contract with advertising giant WPP Group for 2004, replacing local agreements with three WPP agency networks that handle major Ford brands worldwide.
WPP may get more Ford business across its 130 companies that also provide market research, public relations, events and logo design, said Jan Valentic, Ford's vice president of global marketing. WPP also will be invited to any account pitches around the world, along with non-WPP agencies.
In exchange, Ford expects a sort of "favored-nation rate ... like a frequency discount by having so much volume,'' she said, without giving specifics.
Ford Motor is WPP's largest client globally, accounting for $529 million, or 9 percent, of...
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