Auto Industry
Industry: Email Alert RSS FeedMerger creates auto ad conflicts.(Marketing)(Bates Worldwide is acquired by WPP Group)(Brief Article)
Automotive News, August, 2003 by Wentz, Laurel
Byline: Laurel Wentz
The acquisition of advertising agency Bates Worldwide by London-based WPP Group - whose largest global client is Ford Motor Co. - creates a host of ad account conflicts involving U.S., European and Asian automakers.
The deal was approved late last month by shareholders of Bates' previous parent, Cordiant Communications Group. The acquisition was to become official on Friday, Aug. 1.
Shortly after WPP bid for Bates last spring, WPP Group CEO Martin Sorrell visited Barcelona, Spain, to persuade Seat, Volkswagen's Spanish subsidiary, to keep its pan-European account at Bates.
Bates also works with Mercedes-Benz in Latin America.
In Asia, Bates executives say they are reassuring Chinese client Shanghai...
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