Auto Industry
Industry: Email Alert RSS FeedAgency sees growth in ethnic marketing.(Marketing)(Don Coleman)(Interview)
Automotive News, October, 2003 by Geist, Laura Clark
Byline: Laura Clark Geist
Don Coleman, CEO of GlobalHue in Southfield, Mich., has been marketing cars to people of color since 1994. That was the year that his Don Coleman & Associates won the Chrysler Corp. African-American advertising account.
The agency became Don Coleman Advertising Inc. in 1997. Coleman sold a 49 percent share of the company to True North Communications in 1999. InterPublic Group bought True North in 2001. Coleman purchased Chrysler's Hispanic advertising agency Montemayor y Associados in 2000 and Asian agency Innovasia Advertising in 2002 to become GlobalHue. With $350 million in billings, GlobalHue is considered the largest multicultural advertising agency in the United States.
Coleman spoke with Special Correspondent...
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