Fiat ponders sharing more platforms with GM.(Talk From The Top)(Herbert Demel)(General Motors Corp.)(Fiat Auto S.p.A.)(Interview)

Automotive News, November, 2004 by Ciferri, Luca

Byline: Luca Ciferri

Herbert Demel has been the CEO of troubled Fiat Auto for 11 months. The Italian automaker's first non-Italian boss has reorganized the company and assembled his own management team since arriving from Austrian coachbuilder Magna Steyr.

The former Volkswagen AG executive still must stem massive losses, cut costs, deal with excess capacity and launch products to restore Fiat's profitability.

Staff Reporter Luca Ciferri interviewed Demel at Fiat headquarters in Turin.

In March, you said that Fiat Auto's target in 2004 was to at least halve its previous-year operating losses of 979 million euros ($1.26 billion at current exchange rates). You set a 2004 goal of less than $583 million in losses. In the first half,...

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