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Industry: Email Alert RSS FeedBulgari loses its sparkle for Cadillac.(News)(General Motors Corp. Cadillac Motor Car Div.)(Bulgari S.p.A.)(Brief Article)
Automotive News, November, 2004 by Meiners, Jens
Byline: Jens Meiners AUTOMOTIVE NEWS EUROPE
No more VIP parties hosted by Cadillac and Bulgari for lifestyle journalists and business executives?
Apparently not. Cadillac is winding down its joint design efforts with prestigious Italian jeweler Bulgari.
"Our relationship with Bulgari is not moving forward," says Cadillac Marketing Director Jay Spenchian.
Bulgari designed the XLR's instrumentation. Escalade models display a Bulgari-designed clock on the instrument panel.
But future Cadillac models will not have Bulgari badges and lettering, Spenchian says. The Escalade and XLR will retain Bulgari emblems until
redesigned.
Cadillac officials would not give a reason for the change. Attempts to obtain a...
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