The power of Power.(Nissan QX56, J.D. Power and Associates report)(Brief Article)

Automotive News, July, 2005

When J.D. Power speaks, Nissan listens.

In May, J.D. Power and Associates' 2005 Initial Quality Study reported that Nissan's Infiniti brand got a lower score than it did in 2004. A frequent complaint: Owners of the Infiniti QX56 said their brakes squeaked.

So Nissan dispatched a SWAT team of engineers to the U.S. operations of brake supplier Robert Bosch Corp. They redesigned a component to deal with the squeal.

The QX56 was "one exception'' that dragged down Infiniti's score, says Carlos Ghosn, CEO of Nissan Motor Co.

The plan worked for the Nissan brand last year. After Nissan posted poor scores in the 2004 Power survey, the company sent 200 engineers to scour its Canton, Miss., assembly plant for problems. The plant now builds...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.