Audi wants better service, snazzier stores.(Audi of America Inc.)(Brief Article)

Automotive News, October, 2005 by Guilford, Dave; Kurylko, Diana T.

Byline: Dave Guilford, Diana T. Kurylko

Audi will prod dealers to improve service departments and upgrade showrooms, its North American chief says.

Johan de Nysschen, who heads Audi of America Inc., says he is working with dealers to develop service standards befitting a premium brand.

"I want to deliver service to a customer that blows his mind so beyond his expectations that it builds loyalty,'' he said at a press event in Detroit.

De Nysschen also said Audi will push its "hangar concept'' store design, called the New World of Audi showroom. It features lots of glass and aluminum, with natural materials and warm colors inside, he said. Remodeling could cost as much as $1.5 million per store, he said.

De Nysschen said...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.