Top 3 ad agency holding companies rely on Detroit.(Marketing)

Automotive News, April, 2006

Byline: Bradley Johnson, Jean Halliday

Problems at General Motors, Ford Motor Co. and the Chrysler group spell trouble for the three big holding companies that run the automakers' advertising agencies.

* Omnicom Group's largest global revenue account is DaimlerChrysler AG, which is cutting costs from Stuttgart to Detroit.

* WPP Group's biggest customer is Ford, which is in the midst of a massive restructuring aimed at enabling the company to compete with surging automotive brands from Asia.

* Interpublic Group's top client is GM, which is struggling with a shrinking market share and mounting financial losses.Each of the three top holding companies generates from 4 percent (Omnicom) to 8 percent (Interpublic) of its revenue from its...

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