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Smart starts recruiting U.S. dealers.(Smart USA )

Automotive News, January, 2007 by Kurylko, Diana T.

Byline: Diana T. Kurylko

Smart USA plans to begin sales early next year with a retail network of 50 to 60 dealerships. The company is requiring a dealer investment of about $300,000 apiece.

Smart USA executives are hitting the road this month to pitch the franchise to potential buyers. They will give priority to DaimlerChrysler dealers who wouldn't have to build separate showrooms, says Smart USA President David Schembri.

Smart is a unit of DaimlerChrysler. A Smart showroom in a Mercedes-Benz or Chrysler group store would have at least 2,000 square feet and a separate entrance, Schembri says.

UnitedAuto Group Inc., a public dealership group in Detroit, is the sole U.S. distributor of the Smart ForTwo minicar. UnitedAuto CEO Roger...

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