Subaru's new pitch: Performance.(Future Product)(Subaru of America Inc.)

Automotive News, August, 2007 by Kurylko, Diana T.

Byline: Diana T. Kurylko

Now that all-wheel drive is common, Subaru of America tries to lure new buyers by adding performance variants based on its rally cars.

But it is also refining its styling, aiming for a clean and more upscale look, and has abandoned the effort to remake Subaru into a premium brand. It is all part of the effort to increase sales to 250,000 units by 2010 - a target Subaru originally had set for 2006.

Forester: Like other recent Subaru revamps, this SUV will get bigger and more conventional looking when it is redesigned for the 2009 model year.

Impreza: Subaru wants to expand the buyer base for its redesigned 2008 Impreza and its two performance models, the WRX and the STi.

The new Impreza and WRX went...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.