Nissan kicks off college football promotions; Campaign includes advertising, tour and Internet events.(Marketing)(Southeastern Conference football )

Automotive News, September, 2007 by Connelly, Mary

Byline: Mary Connelly

To promote its 2008 pickups and crossovers, especially in Southern states, Nissan Division is expanding marketing tie-ins with college football.

When the new season kicked off last weekend, Nissan became the "official automotive sponsor'' of the Southeastern Conference, which includes 12 universities in nine states. Nissan already sponsors the Heisman Trophy, an annual award given to college football's top player.

Nissan's Southeastern Conference marketing campaign includes TV and print advertising, a tailgate tour, Internet events, a special edition of Sports Illustrated magazine, and dealership promotions.

Nissan would not disclose the cost of the campaign, which will focus on the 2008 Rogue crossover and...

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