Deals with West boost expertise of Chinese.(Chery Automobile Company Ltd.)

Automotive News, December, 2007 by Webb, Alysha

Byline: Alysha Webb

In July, Chery Automobile Co. said it had agreed to supply small cars to Chrysler LLC for the United States and other export markets.

The deal is a boon for Chrysler because the small, inexpensive car from Chery will fill a gaping hole in its U.S. lineup. And the deal will help Chery, too.

By working with Chrysler engineers and executives, Chery will improve in areas such as quality control, manufacturing efficiency, supplier relations and Western consumer tastes.

It's no secret that Chery plans to enter the United States with its own brand in 2010 or 2011. Other Chinese automakers also plan to compete in Europe and the United States.

What's little understood, though, is that Chinese automakers are not...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.