After 2 decades, Audi ads return to the Super Bowl.(News)(Audi of America Inc.)

Automotive News, January, 2008 by Kurylko, Diana T.

Byline: Diana T. Kurylko

As part of its U.S. marketing push, Audi of America is coming back to the Super Bowl for the first time in nearly 20 years.

Its ad will kick off a year of intensified marketing, with Audi's U.S. marketing budget growing by $25 million to $30 million, according to Johan de Nysschen, head of Audi of America.

Audi's 60-second Super Bowl ad will have a theme based on the movie The Godfather and feature the low-slung, midengine R8 sports car. Actor Alex Rocco, who played Moe Greene in the first Godfather movie, will be in the Audi commercial.

"At its core, the film is about a struggle between old and new power,'' Scott Keogh, Audi's chief marketing officer, said in a release. "In precisely that fashion, Audi...

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