GMAC Insurance adds products to get business from non-GM dealers.(Finance & insurance)(Company overview)

Automotive News, February, 2008 by Harris, Donna

Byline: Donna Harris

GMAC Insurance is stepping up its efforts to broaden its product mix and extend its services beyond General Motors dealerships.

As part of its expansion plan, GMAC Insurance is building its own sales force. It also is providing more training and consulting to dealerships.

The insurer, a division of GMAC Financial Services, has introduced several major products in the past year. They include a vehicle service contract program for non-GM dealers and guaranteed automotive protection, or GAP, insurance.

"This is a change in strategy,'' says Mike McHugh, senior vice president of sales for GMAC Insurance's dealer products and services group.

"We're assisting dealers on a store-level basis to improve their...

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