Porsche shrinks as luxury segment lapses.(News)(Porsche Cars North America Inc.)(Brief article)

Automotive News, February, 2008 by Webb, Alysha

Byline: Alysha Webb

Porsche Cars North America Inc. is shrinking its supply in response to a slowdown in the luxury segment.

The move may help Porsche avoid oversupply, but it also may exacerbate one of Porsche dealers' big concerns: not having enough product to sell.

"We have seen since October and November last year there is some pressure on the luxury segment,'' said Peter Schwarzenbauer, CEO of Porsche Cars North America. "We will adjust supply for at least the first half of the year so we can avoid a mild recession.''

In 2007, Porsche sold more than 34,000 units in North America, he said.

"If we can get close to that, or even slightly below, I will be really happy,'' said Schwarzenbauer.

Dealers are of two...

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