Pontiac puts big ad bucks into traditional media for G8.(News)(General Motors Corp. Pontiac Div.)

Automotive News,  March, 2008  by LaReau, Jamie

• E-mail
• Print
• Link

Byline: Jamie LaReau

Pontiac will launch an aggressive marketing blitz for the new G8 sedan using mostly traditional media. That's a change from the viral or Internet advertising Pontiac is using on the launch of the latest version of the Vibe hatchback.

The G8 will be Pontiac's most heavily advertised vehicle this year. Pontiac teased the car during January college football bowl games in ads that featured several Pontiac vehicles. In March, Pontiac will start running commercials that feature only the G8 during the National Collegiate Athletic Association basketball tournament, ...

Read the rest of this article with a Free Trial at HighBeam Research.