Pontiac goes digital for Vibe marketing.(News)(General Motors Corp. Pontiac Div.)(Brief article)

Automotive News,  April, 2008  by LaReau, Jamie

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Byline: Jamie LaReau

Pontiac plans an Internet-based marketing campaign for the 2009 Vibe hatchback.

"We know people are moving away from TV on a constant basis,'' Jennifer Nardicchio, marketing manager for the Torrent crossover and Vibe, said at an event here last week. "We're trying to come out with a unique digital campaign that directly reaches out to these customers - where they're looking, where they're shopping, where they like to play on the Web.''

The Vibe campaign will use some TV, coming on the heels of the Pontiac G8 spots during the NCAA basketball ...

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