Cadillac's ad agency savors the sweet life.(Marketing)(General Motors Corp. Cadillac Motor Car Div.)(Modernista!)

Automotive News,  April, 2008  by Geist, Laura Clark

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Byline: Laura Clark Geist

It took a while, but the head of Cadillac's advertising agency says its work for the brand has hit "the sweet spot.''

Lance Jensen, co-founder of Modernista, says the well-received campaign that his agency created last year for the Cadillac CTS sedan has set a tone for the luxury marque. He describes it as "young, sexy and energetic, with a bit of an attitude.''

Finding that tone, Jensen concedes, has been a challenge for Cadillac and his agency.

Cadillac global marketing director Liz Vanzura hired Modernista in June 2006, dumping Leo ...

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