AutoTrader.com makes big pitch to bump up new-vehicle sales.(News)

Automotive News,  May, 2008  by Connelly, Mary

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Byline: Mary Connelly

A new advertising campaign by AutoTrader.com emphasizes new-vehicle sales at the automotive Web site.

AutoTrader is devoting a "significant portion'' of its $100 million annual marketing budget to the campaign, said CEO Chip Perry. The campaign encompasses TV and radio commercials, Internet ads and event marketing.

The online marketplace previously focused on used-vehicle shopping, but the site has achieved "a critical mass'' of listings of new cars and trucks, Perry told Automotive News.

The site lists 1.6 million new vehicles for sale at ...

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