Auto Industry
Industry: Email Alert RSS FeedAfter the fall: Fritz's future; A proven cost-cutter, Henderson must drive revenue, too.(NEWS)
Automotive News, June, 2009
Byline: Dave Guilford
As tough as it is to restructure General Motors, the biggest test for CEO Fritz Henderson will come afterward.
Henderson has shown the skills and temperament to cut costs, hack away dead wood and run the high-stakes negotiations to clean up GM's balance sheet and keep the company alive.
But once a leaner GM emerges from this traumatic restructuring, Henderson will have another challenge, one for which his years as a globe-trotting financial fix-it man have not necessarily trained him.
Can he lead the rebuilding of GM's brands, the rehabilitation of the company in the public's mind and the sale of millions of vehicles at a high profit?
Henderson's post-restructuring GM will have to choose the right...
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