Auto Industry
Industry: Email Alert RSS FeedMarchionne's matrix: Strong brand bosses; Added companywide responsibilities create potential for conflict.(NEWS)(Chrysler L.L.C.'s bankruptcy reorganization)
Automotive News, June, 2009 by Ciferri, Luca
Byline: Luca Ciferri and Bradford Wernle
Chrysler CEO Sergio Marchionne has handed crucial operating responsibility to four executives as he launches the company out of bankruptcy and into an uncertain future.
A whopping 23 managers will report to Marchionne, but the organization will revolve around the needs of the powerful new heads of the Chrysler, Dodge, Jeep and Mopar brands.
The three Chrysler guys and one Fiat veteran who run the units will be in charge of restoring the glory of their brands. Manufacturing and product engineering operations will support those brands.
The brand bosses will have the power to formulate product lineups, set volume targets, commission factory capacity, hire and fire advertising agencies and...
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