ABS-CBN: building bridges in the air. (ABS-CBN Broadcasting Corp.)

Video Age International, November, 1996 by Dinerman, Ann S.

Company positioned to become a full-scale entertainment powerhouse

The ABS-CBN Broadcasting Corporation celebrated its 50th anniversary this year. Ten years ago, on its 40th anniversary, Philippine President V. Ramos said that "the history of ABS-CBN is the history of Philippine television."

Founded by Eugenio Lopez Jr. in 1946, ABS-CBN first-introduced commercial television to the Philippines in 1953. It was also the first to set up a provincial station, to introduce color television and to attempt live satellite coverage. Indeed, the station has made its mark on the country, but it hasn't always been easy. During the early '70s the Marcos government shut down the station when it declared martial law on all media outlets critical of the regime. ABS-CBN was...

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