Business Services Industry
Buy makes SMI sole source. (Strategic Mapping Inc. acquires Donnelley Marketing Information Services and becomes single source for geo-demographic information solutions)
Software Industry Report, December, 1993
BUY MAKES SMI SOLE SOURCE... Geographic Information System (GIS) software maker Strategic Mapping Inc. (SMI) of Santa Clara, Calif., has acquired Donnelley Marketing Information Services (DMIS), a unit of A.C. Nielsen Co., from The Dun & Bradstreet Corp. DMIS supplies demographic data for business analysis and target marketing.
D&B says it will retain an investment in SMI and continue to be one of its most important data suppliers. "The unified SMI organization will leverage decades of combined expertise in software, data, custom applications and services, and offer a sole source for easy-to-use desktop mapping and information tools," says SMI CEO Steve Poizner. "Until now, there hasn't been a single company to fulfill the need that businesses have for...
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