Business Services Industry
The Learning Company Inc. partners with Amway Corp.
Software Industry Report, August, 1997
In an unusual alliance for the software industry, popular educational software provider The Learning Company Inc. has enlisted the help of direct marketing goliath Amway Corp., which will market select educational software titles from Learning Company through its Amway Home Learning catalog. Amway is offering four educational bundles of some of The Learning Company's best-selling titles for preschoolers through high schoolers: an Early Learning bundle for children ages three to six; an Elementary bundle for children ages six to eight; an Upper Elementary bundle for children ages eight to 10; and a Junior and Senior High School bundle for children ages 10 and up.
Selling everything from soap to fire extinguishers, Amway Corp. had sales of $6.8 billion for the fiscal...
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