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Algoma's man of steel: Denis Turcotte is charting a new direction for the steelmaker.
Northern Ontario Business, October, 2003 by Ross, Ian
Denis Turcotte says right off the top he hates laying off people.
But he reconciles it as necessary when faced with the bare facts of the Sault Ste. Marie steel company's past business performance and the condition of the global steel market.
[ILLUSTRATION OMITTED]
Edging forward in a leather-bound chair in his office over looking the St. Mary's River, the 42-year-old president and CEO of Algoma Steel says he refuses to manage from a crisis situation. But he says he has a "moral responsibility" to make the tough decisions and do the right things pro-actively to place the 103-year-old steelmaker on solid financial footing and reposition it globally.
Turcotte is the new driving force behind a cultural change taking place. With a new...
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