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Industry: Email Alert RSS FeedAlso, Martindale-Hubbell (New Providence, NJ), a unit of LexisNexis, has released "The Martindale-Hubbell Small Law Firm Marketing Index," survey results from a study of about 1000 law firms on marketing.(News in Brief ...)
Legal Publisher, November, 2005
Also, Martindale-Hubbell (New Providence, NJ), a unit of LexisNexis, has released "The Martindale-Hubbell Small Law Firm Marketing Index," survey results from a study of about 1000 law firms on marketing. The study set out to establish a series of benchmarks for the specific types of marketing strategies that small law firms undertake, including an assessment of the kinds of marketing tactics they find to be the most successful.
The survey includes information on small law firm marketing and advertising spending, marketing and business development activities, marketing specialists, the Internet, public relations, and print advertising.
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