LexisNexis Market Intelligence.(News in Brief)

Legal Publisher, February, 2006

LexisNexis Market Intelligence (New York), part of a unit that offers services dealing with client development at law firms, has released a white paper for law firm marketers. The paper (lexisnexis.com/miwhitepaper) focuses on client development functions, including: identifying and profiling target industries; identifying prospective clients and their litigation needs; analyzing client chare over time; analyzing the competition from both a market and individual client perspective; and, anticipating client needs.

Access to the paper is free.

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