Sales aide: Hovnanian's California division creates a position to follow up Internet sales leads.(Brief Article)

Builder,  July, 2005  by Zurier, Steve

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THERE ARE ANY NUMBER OF SOFTWARE PROGRAMS that can help builders more effectively manage Internet sales leads, but Hovnanian Enterprises' California and Arizona group, based in Ontario, Calif., decided that what it really needed was a person.

Hovnanian hired Serena Imbrogno a little more than a year ago to work as a community information specialist. In this newly created position, Imbrogno sends e-mail follow-ups to prospects from about 150 Web leads a day Typically, she tries to customize the response based on the buyer's request.

The goal: Respond to sales leads within 24 ...

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