Branded! How the 'Certification Revolution' is Transforming Global Corporations

Alternatives Journal, August, 2009 by Yaacov Iland

Branded! How the 'Certification Revolution' is Transforming Global Corporations, Michael E. Conroy. Conroy catalogues how activists have combined third-party certification systems with brand vulnerability to create a race to the top in corporate social and environmental responsibility. Clearly designed to serve as both an entertaining read and a textbook, Branded! occasionally interrupts a chapter for a vignette about one of the people, organizations or campaigns at the forefront of the certification movement.

With excellent endnotes and a hefty index, the book is a comprehensive resource on how activists have revolutionized corporate practices and markets around the world.