Media Industry
Industry: Email Alert RSS FeedProgress in Internet advertising standards.
Screen Digest, September, 1998
At Procter & Gamble-organised conference on Internet advertising attended by selected US companies last month, it was agreed to draft standards for measuring on-line advertising audiences by November 1998, to establish a set of advertisement types that World Wide Web sites will accept, also by November 1998, and by April 1999 develop a way to reconcile contradictory data supplied by different on-line services.
Move could encourage advertisers to move away from US network television to Internet. Progress towards goals will be monitored by FAST-Forward Steering Committee, representing advertisers, online media-sellers, advertising agencies and researchers. (FAST: Future of Advertising Stakeholders Summit). Procter & Gamble (USA; 1/513 983 1100; www.pg.com) expects...
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