Media Industry
Industry: Email Alert RSS FeedLadbrokes bets on soft porn.
Screen Digest, March, 2001
Gaming group Ladbrokes has signed a deal with Playboy.com to develop a Playboy-branded on-line sports betting service. Ladbrokes will cover all operating costs, technical development and management of the site, to be called playboysportsbook.com. In return, Playboy will handle marketing and branding of the service, including provision of a live Playboy Betting Bunny hostess. Site, to be operated from Gibraltar, will take bets on US and international sporting events as well as running a book on identity of next Playmate of the Year. Access from within US will be blocked.
According to Playboy Enterprises (USA; 1/312 751 8000; www.playboy.com), international on-line betting market generates annual revenues of $1.5bn. It forecasts that this will grow to $6.0bn by...
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